Countering the Hypersexualization of Children
1) Write to local elected representatives
To identify your elected representatives, you can use the resource “Who Are My Elected Representatives?” and to determine the appropriate style of address please consult this link: http://www.pch.gc.ca/pgm/ceem-cced/prtcl/address2-eng.cfm
a. Adapt and send the template letter to your Member of Parliament
b. Form a letter writing group to write individual letters to your local elected representatives. The template letter above can be adapted for individual use. In this case please remember that you are writing as concerned constituents, and not on behalf of the Club. Please remove club letterhead and boilerplate.
2) Meet with your local elected representatives
This document will assist you in preparing for a meeting with elected officials. It is suggested that you leave a copy of the handout with your elected official. You may also want to leave your business card in the case that the elected official or his/her staff wish to follow up with you.
3) Organize meetings with, or support other interested groups at the local level to inform and gather support for the resolution and to organize joint actions (e.g. events, letter writing campaigns, etc.)
Find out if there are any other groups in your community working on this issue. For example, recently in Halifax a group of teen girls staged a protest against Victoria Secret for their marketing towards girls: Teen Girls Stage Protest Against Victoria Secret - http://www.cbc.ca/news/canada/nova-scotia/story/2013/08/02/ns-victoria-secret-protest.html
4) Invite speakers to meetings or screen a short film to raise awareness among your members.
For example, the Sexy Lie: Caroline Heldman at TEDxYouth@SanDiego is a short 20 minute Ted Talk that outlines some of the issues with hypersexualizing girls and women
5) Sponsor an event to raise public awareness
For example, you could host a public film screening of one of the one of the following documentaries, followed by a panel discussion:
The International Day of the Girls, October 11th annually, would be an opportune time to organize an event, or Media Literacy Week, to be held November 4-8, 2013.
6) Write letters to the editors of local newspapers or op-eds
You can use the key messages from the resolution and background materials to write pieces for your local newspapers. Getting a letter or an op-ed (i.e. an opinion piece that represents an informed view of an outside contributor to a newspaper on a newsworthy topic) published in your local newspaper(s) are excellent ways to raise public awareness about the issue. Consult our Guide to Communications and Social Media for more information.
Opportune times to spread messages in your local media about this issue could be the International Day of the Girls, October 11th annually, would be an opportune time to organize an event, or Media Literacy Week, to be held November 4-8, 2013.